Tabletop video production for food, drink and product brands
Tabletop video for food, drink and product brands, shot in our studio in Belgium and on location.
A small set, a precise camera, a controlled product, and a few seconds of footage that have to do a specific job: sell a chocolate, anchor an ad, build a brand library that lasts a year. That is what a product video is for.
The films below are a selection of commercial video production for drink, beauty, sport and eyewear brands, shot in our studio in Welle and on location by Bert & Ernie: our operator and our motion control robot.
Drinks and slow motion video
A drink sells on what happens in the glass. The pour, the head settling, bubbles climbing the side, ice going soft around a cold bottle. Slow motion stretches that second far enough for the viewer to see it, and it is usually the second that makes a drink look cold.
Food video production comes down to that second. Stills of the same kind of work are on our food and drink photography page.
Product videography
A still shows what a product looks like. A film shows how it behaves: how a texture moves, how a material bends, how a surface catches the light as it turns. Product videography gives a brand those few seconds for a campaign, a product page or social.
The product stays the subject. The move is there to show its material and finish, not to show off. The stills side of this work is on our product photography page.
Motion control: the same move, every take
A motion control robot repeats a camera move exactly, take after take, and our effects rigs can run on the same move, so a drop or a pour happens at the same moment every time. It opens up shots a handheld camera or a tripod can't make, and every flavour or colour in a range sits in the same place in frame, so the films cut together.
The behind the scenes film in the gallery shows the machine being set up for a shoot. How it works, and the effects rigs that run with it, is on our motion control page. What it changes for agencies and brands is the subject of our post on video motion control.
Real footage, shot for real
Everything on this page was filmed: real liquid, real ice, real product. A pour has physics that rendered footage still gets slightly wrong, and viewers notice even when they can't say why. Our view on where AI fits in commercial photography, and where it doesn't holds for video too.
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Product video questions
Do you film in the studio or on location?
Both. Most product video is filmed in our studio in Welle, where the set and the light are under control. On location works too, and the motion control robot travels with us.
When does a shoot need a motion control robot?
When a move has to repeat exactly: a pour shot over several takes, one move across a whole range, or a drop that has to land at the same moment every time. For a single simple move it isn't needed, and we'll tell you which your brief calls for. More on our motion control page.
Can stills and video come from the same shoot?
Yes, when it's planned that way. The same products, set and styling serve both. The stills side is on our food and drink and product photography pages.
Want to talk about your next shoot?
Tell us the product, where the film will run and when you need it. We'll come back with how we'd shoot it, and whether it needs the robot.