Importance of good product photos for e-commerce?
Compare two web shops with the same product range. One has blurred, overexposed product photos. The other has sharp, nicely exposed photos from different angles. The latter will boost sales much more anyway. Quality product photos have a huge impact on the sales success of your webshop. Therefore, investing in good product photography for e-commerce is a must. But why is it so important right now?
ATTRACT ATTENTION WITH GOOD PRODUCT PHOTOS AND ENTICE YOUR VISITOR
In this day and age, the number of online shops is enormous. A first impression is therefore enormously important. Good product photos are a must for this. Professional photos create trust and will encourage the visitor to buy more quickly. Product photos are often the visitor's first introduction to the product. Therefore, good product photos are best to show multiple angles of the product. This makes it even more tangible. The more senses you can stimulate in the visitor, the faster he will be convinced to make a purchase. Are you selling delectable donuts? Then the product photography should make the visitor's mouth water. The more appealing the image, the better that first impression.
A PICTURE SAYS SO MUCH AT A GLANCE
When we want to buy something, we want to do it as quickly as possible. Search, scroll a bit, select, and click - into the shopping cart! The importance of good product photos is obvious: the fast surfer absorbs an image more easily than he can read the product description. The more that picture says, the faster the product will end up in the shopping cart. Good product photography for e-commerce allows your product to tell an entire story at a glance. Showing a product from different perspectives gives the buyer more information. And that, in turn, leads to fewer complaints and returns. More importantly, this therefore saves you money in the long run.
WHAT STORY DO YOU WANT YOUR BRAND TO TELL? DRAW THE LINE TO YOUR E-COMMERCE COMMUNICATION
You tell a story with words as well as images. A good product photographer can make a product speak with beautiful images. Good product photos are of the highest quality and fit seamlessly with your brand identity. They should also appeal to the correct target group. With beautiful lighting and appropriate backgrounds, a focus on distinctive or telling details, the right post-processing and the expression of the story, you can entice visitors and - more importantly - convince them to make a purchase.
DEPLOY YOUR PROFESSIONAL PHOTO OFFLINE AS WELL
Of course, good product photos can also be used on channels other than just a website. Think ads, social media, print, brochures, merchandising and other communications. Here, too, you want to emphasise the details and specifications of your product as much as possible. In short, good product photos are essential to spur a potential buyer into action, both online and offline.